Articoli correlati a Market Strategy and Structure

Market Strategy and Structure - Rilegato

 
9780745009407: Market Strategy and Structure
Rilegato
ISBN 10: 0745009409 ISBN 13: 9780745009407
Casa editrice: Harvester Wheatsheaf, 1992

Sinossi

This volume draws together leading international contributors to address the most important issues in the analysis of market strategy and structure. It provides an assessment of the current position and considers future opportunities for research. The book provides insights into how research can be undertaken in what has traditionally been a tough area of investigation. Topics covered include product differentiation, price and quantity competition, strategic behaviour and patenting. The use of techniques reflect modern developments in industrial organization theory, most noticeably the dominance of the game theoretic approach.

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Editore
Harvester Wheatsheaf
Data di pubblicazione
1992
Lingua
Inglese
ISBN 10 
0745009409
ISBN 13 
9780745009407
Rilegatura
Copertina rigida
Numero di pagine
352
Redattore
Gee James M.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile