Articoli correlati a The Myth of Consumerism

The Myth of Consumerism - Rilegato

Lodziak, Conrad

 
9780745317618: The Myth of Consumerism

Sinossi

Life in the west is lived within a culture awash with the advertising, brand-names and labels of conspicuous consumerism. Accordingly, consumerism and consumer culture have become central to critical discussions of identity, postmodernity and culture as never before. And yet critiques of consumerism are largely confined to those who argue either for or against notions of elitism or manipulation. In the main, theorists such as Bauman, Giddens and Hall do not offer alternatives to consumerism, but argue that it is an all-enveloping and inescapable imperative, and a dominant motivation in contemporary life. This book challenges the assumptions behind these discussions of consumerism, and to broaden our understanding of the true nature of contemporary society. Lodziak argues that all-encompassing visions of consumerism are useful only as an ideology. They are not a realistic representation of modern culture and society, and, therefore, the understanding of identity that they offer is limited. In The Myth of Consumerism Lodziak opens up the debate, offering a cogent critique of consumer culture and analysing the role it really plays in our lives.

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Informazioni sugli autori

Conrad Lodziak previous books include Manipulating Needs: Capitalism and Culture and André Gorz: A Critical Introduction, both published by Pluto Press.


Eleanor Byrne is a Lecturer in post-Colonial Literature at University College Worcester and writes on aspects of culture and postcoloniality. Martin McQuillan is Pro-Dean of Research in the Faculty of Performance, Visual Arts and Communication at the University of Leeds. He is the author, along with Eleanor Byrne, of Deconstructing Disney (Pluto, 1999), Paul de Man (2000) and editor of Deconstruction: A Reader (2000), The Narrative Reader (2000), and Theorising Muriel Spark: Gender, Race, Deconstruction (2002) and co-editor of Post-Theory: New Directions in Criticism (1999).

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