In today's ever-changing society, the need for marketers and decision-makers to understand consumer motivation is clear, and yet the traditional socio-demographic classifications are becoming increasingly inadequate. Now, using the resources of computer technology, the survey instrument described here takes account of the complexity of human psychology and behaviour within a variety of contexts. Described as a segmentation tool for sociology, marketing and the media, the Socio-Styles System synthesizes data gathered from in-depth surveys to create a typology of lifestyles. The data is presented in diagrammatic form, enabling decision-makers to readily analyze the competitive landscape, identify market niches at a glance and target potential customers with greater accuracy. An outstanding feature of the methodology is its multi-dimensional nature. The text is divided into three parts. Part 1 explains the principles and purposes of the Socio-Styles System and relates it to previous attempts to categorize consumer behaviour patterns; Part 2 shows how survey data is collected and processed mathematically to produce a manageable number of consumer categories; and Part 3 demonstrates the many uses to which the resulting database can be put and gives detailed examples of practical applications of the method.
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Descrizione libro Kogan Page Ltd, 1993. Condizione libro: Very Good. First Edition. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Codice libro della libreria GRP87379038
Descrizione libro Kogan Page Ltd. Condizione libro: Good. Ex-library, so some stamps and wear, but in good overall condition. Codice libro della libreria Z1-C-057-00878
Descrizione libro Kogan Page Ltd, 1993. Condizione libro: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Codice libro della libreria 5510346
Descrizione libro Kogan Page Ltd, 1993. Hardcover. Condizione libro: Very Good. Very good. Codice libro della libreria HH-269-86-7308707
Descrizione libro Kogan Page Ltd, 1993. Hardcover. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-269-86-7308707
Descrizione libro Kogan Page Ltd, 1993. Hardcover. Condizione libro: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your book case after reading but may not be suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Codice libro della libreria mon0002113128