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This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a completely new chapter on developing a market information system.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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The Effective Use of Market Research: A Guide for Management
Editore:
Kogan Page Ltd 30/05/1992, 1992
ISBN 10: 0749407492
ISBN 13: 9780749407490
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Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780749407490
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The Effective Use of Market Research: A Guide for Management
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. The Effective Use of Market Research: A Guide for Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780749407490
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