Product Development: An Integrated Approach - Brossura

Hammond, Jean; Inwood, David

 
9780749410049: Product Development: An Integrated Approach

Sinossi

This volume offers a multidisciplinary approach to the problem of new product development, which takes into consideration the input of all departments of an organization. It covers project control and planning, risk management, team work, market research, goal setting and innovation.

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