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The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success - Brossura

Ryan, Christopher J.; Bird, Drayton

 
9780749419639: The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success

Sinossi

With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.

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Altre edizioni note dello stesso titolo

9780749412333: The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

Edizione in evidenza

ISBN 10:  074941233X ISBN 13:  9780749412333
Casa editrice: Kogan Page Ltd, 1994
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