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A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and promotion, as well as important areas that affect marketing, such as distribution and logistics.Practical features include case studies models and examples checklists. An authoritative, easily accessible treatment of the subject, this book will be useful to marketing practitioners and students alike.
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Informazioni sull'autore
Geoff Lancaster is Professorial Fellow at Lincoln School of Management.
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Introduction to Marketing: A Step-By-Step Guide to All Tools of Marketing (Marketing in Action)
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0749420952I3N00
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EUR 14,76
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INTRODUCTION TO MARKETING
Editore:
Kogan Page Ltd, United Kingdom, London, 1999
ISBN 10: 0749420952
ISBN 13: 9780749420956
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A basic, yet practical introduction to marketing, this book traces the development of marketing as a subject and explains the global environment in which marketing operates, as well as considering the importance of the customer. It gives step-by-step advice on the tools of marketing, considering both "above the line" and "below the line" communication. It covers the four "P"s of marketing (product, price, place, promotion), as well as important areas that affect marketing, such as distribution and logistics. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR008282975
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EUR 14,54
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INTRODUCTION TO MARKETING
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005423866
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INTRODUCTION TO MARKETING
Da: SN Books Ltd, Thetford, Regno Unito
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paperback. Condizione: Very Good. Orders shipped daily from the UK. Professional seller. Codice articolo mon0000509562
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EUR 13,08
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