HOW TO PRODUCE SUCCESSFUL ADVERTISING 2ND EDN - Brossura

 
9780749427016: HOW TO PRODUCE SUCCESSFUL ADVERTISING 2ND EDN

Sinossi

A handbook offering advice on making the most of an advertising budget. It looks at: setting precise objectives; defining the target; planning; selecting the best medium; effective medium buying; developing the message; production; budgetary control; and evaluating and effects.

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Altre edizioni note dello stesso titolo

9780749436346: How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting

Edizione in evidenza

ISBN 10:  0749436344 ISBN 13:  9780749436346
Casa editrice: Kogan Page Ltd, 2001
Brossura