Planning and Managing Public Relations Campaigns: A Strategic Approach - Brossura

GREGORY, Anne

Brossura

ISBN 10: 0749429917 ISBN 13: 9780749429911

Casa editrice: Kogan Page, 2000

Riassunto

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

Su questo libro

Informazioni sull'autore

<b>Dr Anne Gregory</b> is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the <i><b>PR in Practice</b></i> series (published by Kogan Page).

Dettagli dell'edizione

• Editore: Kogan Page
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0749429917
• ISBN 13: 9780749429911
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 192
• Contatto del produttore: non disponibile
• Persona responsabile: eucomply OÜ, Pärnu mnt; hello@eucompliancepartner.com; ; 139b-14; Tallinn; 11317; Estonia