Articoli correlati a Commonsense Direct Marketing
Sinossi
As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
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Informazioni sull?autore
Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.
Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.
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Commonsense Direct Marketing (Professional Paperbacks)
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL10470152
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Commonsense Direct Marketing
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Kogan Page, Limited, 2000
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Commonsense Direct Marketing
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Kogan Page Business Books, 2000
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Condizione: Como nuevo. : Commonsense Direct Marketing es una guía práctica y entretenida sobre las complejidades del marketing directo. Este libro está repleto de estudios de casos internacionales que muestran cómo las empresas de todo el mundo han implementado las ideas del autor, y cubre una amplia gama de estrategias necesarias para una campaña exitosa. Entre los temas examinados se encuentran: el papel del departamento de marketing; cómo adquirir y mantener un cliente; cómo lograr objetivos y evaluar resultados; qué debe vender; cómo posicionar el producto de manera efectiva; cómo elegir su agencia y cómo prescindir de una; Internet: la nueva herramienta del marketing directo. Sin duda, Commonsense Direct Marketing es una lectura obligada para todos los gerentes de ventas y marketing, ejecutivos de publicidad y estudiantes de marketing en todo el mundo. EAN: 9780749431211 Tipo: Libros Categoría: Negocios y Economía Título: Commonsense Direct Marketing Autor: Drayton Bird Editorial: Kogan Page Idioma: en Páginas: 352 Formato: tapa blanda. Codice articolo VY-IK0V-5PYP
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Paperback. Condizione: Very Good. Commonsense Direct Marketing (Professional Paperbacks) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749431211
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Commonsense Direct Marketing (Professional Paperbacks)
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Commonsense Direct Marketing (Professional Paperbacks)
Editore:
Kogan Page Business Books, 2000
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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