Commonsense Direct Marketing - Brossura

Bird, Drayton

Brossura

ISBN 10: 0749431210 ISBN 13: 9780749431211

Casa editrice: Kogan Page Ltd, 2000

Riassunto

As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.

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Informazioni sull?autore

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0749431210
• ISBN 13: 9780749431211
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile