Strategic Thinking: A Step-By-Step Approach to Strategy: A Step-by-step Approach to Strategy and Leadership - Brossura

Wootton, Simon; Horne, Terry

 
9780749432188: Strategic Thinking: A Step-By-Step Approach to Strategy: A Step-by-step Approach to Strategy and Leadership

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"Strategic Thinking: A Practical Approach to Strategy" takes the reader step by step through a strategic planning cycle. It poses penetrating questions about business strategy. By answering them and thinking through the important issues that they raise, the reader will be in a better position to give their organization a sense of direction and write a clear, focused strategic plan.

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Informazioni sull?autore

Simon Wootton is a Business Manager with Innovax (UK) Ltd. Terry Horne is Course Director of the MA in Strategic Change Management, Lancashire Business School (UK).

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