Articoli correlati a Creative Marketing Communications

Creative Marketing Communications - Brossura

YADIN, Daniel

 
9780749434588: Creative Marketing Communications

Sinossi

Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:

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Informazioni sull'autore

Daniel L Yadin is a course director at the Chartered Institute of Marketing. He lectures widely and leads a team of creative specialists who write, design and produce campaigns and materials for all types of marketing activity.

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