A truly modern strategic management textbook, this book will adopt a highly focused, three-pronged approach, which will include: the conventional chapter teaching, extracted readings from core texts, and specially designed case studies to illustrate the theory. This textbook reflects the new directions which strategic management is taking in the UK and internationally. The text has also been designed to help students develop insights which they can use to make sense of the new global economy and the complexity of the modern business environment.
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Strategic Management adopts a highly focused, three-pronged approach to strategic management, including: a conventional teaching chapter; extracted readings from core texts; and specially designed case studies to illustrate the theory.About the Author:
Professor Paul Joyce is the Director of the Research Centre, University of North London.
Professor Adrian Woods is Professor of Management at Brunel University. For several years he was Dean of the Faculty of Social Sciences at Brunel and previously has been Head of the Department of Management Studies there. He has degrees in economics, sociology, and education, and is a fellow of the Royal Society of Arts. His consultancy roles have included work for both the public and private sectors, as well as for the European Union in the Czech Republic and Lithuania. His research interests include business development, training and innovation.
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Descrizione libro Kogan Page, 2001. Paperback. Condizione libro: New. Codice libro della libreria DADAX0749435836
Descrizione libro Kogan Page, 2001. Paperback. Condizione libro: New. book. Codice libro della libreria 0749435836