Knowledge Management: A State Of The Art Guide - Brossura

Gamble, Paul R.; Blackwell, John

Brossura

ISBN 10: 0749436492 ISBN 13: 9780749436490

Casa editrice: Kogan Page Ltd, 2001

Riassunto

<div>All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.</div>

Su questo libro

Informazioni sugli autori

Paul R Gamble is the Professor of European Management at the University of Surrey, UK. He is also Director of the Surrey European Management School (SEMS) the University's graduate business school. During his 25-year marketing career, he has written over 150 papers and published several books. In recent years, he has worked on several major relationship marketing projects for leading corporations in Europe and the USA.

John Blackwell is a senior manager with IBM who specializes in advising clients on the implementation of knowledge management systems and strategies.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0749436492
• ISBN 13: 9780749436490
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 226
• Contatto del produttore: non disponibile
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