Sinossi
* Includes up-to-date case studies and current research
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Michael Dunmore has worked in general management and marketing roles at director level in both the UK and North America. He has worked within the publishing and design-related sectors and more recently in the marketing of HR services.
He is a member of the Marketing Society, the Chartered Institute of Marketing, the Professional Services Marketing Group and the Society of Middlesex University Achievers. He received the Marketor's Award from the Worshipful Company of Marketors in 2001. Michael welcomes receiving comments on this book and can be contacted at: mdunmore@lineone.net.
Estratto. © Ristampato con autorizzazione. Tutti i diritti riservati.
Introduction
Chapter 1 Vision, mission, values, positioning and personality
Aims; The purpose of this book; The structure of this book; Exploring internal marketing; A theoretical background to IMS; Key learning points; sources; References
Chapter 2 Corporate strategy
Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 3 Processes, service standards and measures
Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 4 Knowledge management
Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 5 Internal communication
Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 6 HR strategy
Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 7 Integrating internal, interactive and external marketing
Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Inside-Out Marketing: How to Create an Internal Marketing Strategy
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Kogan Page Business Books (edition ), 2002
ISBN 10: 0749436638
ISBN 13: 9780749436636
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Inside-out Marketing: How to Create an Internal Marketing Strategy
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