If You're So Brilliant...How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management - Brossura

Cinnamon, Robert; Helweg-Larsen, Brian

Brossura

ISBN 10: 0749437251 ISBN 13: 9780749437251

Casa editrice: Kogan Page Ltd, 2002

Riassunto

Unlike other 'finance for the non-financial manager' books, this is not written by an accountant. Nor is it looking at accounting in the abstract, but relates to running a business in a real market. Given the unpredictability of the market place, there is an even greater need for non-financial managers to understand the financial and management accounting process. This succinct guide gives them a quick and effective course, but from the perspective of the pursuit of business growth. The author uses the mechanism of a business proceeding from initial set up through its first year of trading. Apart from learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

Su questo libro

Informazioni sull?autore

Bob Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.

Estratto. © Ristampato con autorizzazione. Tutti i diritti riservati.

1 So why do you want to know more about finance?

Learning

A tale of two languages

2 The business cycle

Setting up a company

The Moving Balance Sheet®

Creating value

Cash and profit

Setting up and running the business -- the opening month

Profit and loss (P&L) account

The balance sheet

Month 2 business cycle

Going to the bank

Doing the books

3 The books and double entry bookkeeping

Reports

Double entry bookkeeping

Taxation

4 Where do all the business functions fit in?

Sales

Marketing

Manufacturing

Supply chain management

Human resources

IT, maintenance and engineering

Research and development

5 Financial planning -- the budgets

Budgeting

Cash flow forecast

Avoiding bankruptcy -- how to generate cash

6 Measuring business performance -- financial ratios

Size

P&L account (income statement) analysis

Balance sheet analysis

7 How our investors see us -- stock market ratios

What accounts do our investors want to see?

Shares

8 Valuing a company

Asset value

Multipliers

Market capitalization

Balanced scorecard

Cash flows

9 Shareholder value and economic profit

Earnings before interest, tax, depreciation and amortization (EBITDA)

Economic profit

Total shareholder return (TSR)

10 The hidden costs -- depreciation and amortization

Depreciation

Goodwill

Intangible assets

Capitalizing costs

Earnings before interest, tax, depreciation and amortization (EBITDA)

11 What must we sell to make a profit?

Variable costs

Fixed costs

Break-even point

12 Tools for evaluating projects

Payback

Discounted cash flow (DCF)

Net present value (NPV)

Internal rate of return (IRR)

Terminal values

Economic profit

Pitfalls

Other factors

13 Where is all our cash? -- managing working capital

Stock (inventories)

Debtors

Creditors

Write-offs

Cash flow implications of working capital

14 Next Steps

Training

Contact details

15 Glossary of financial terms

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0749437251
• ISBN 13: 9780749437251
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 190
• Redattore: Cheverton Peter
• Contatto del produttore: non disponibile
• Persona responsabile: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt. 139b - 14; Tallinn; 11317; Estonia