If You're So Brilliant...How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management - Brossura

Cinnamon, Robert; Helweg-Larsen, Brian

Brossura

ISBN 10: 0749437251 ISBN 13: 9780749437251

Casa editrice: Kogan Page Ltd, 2002

Riassunto

Unlike other 'finance for the non-financial manager' books, this is not written by an accountant. Nor is it looking at accounting in the abstract, but relates to running a business in a real market. Given the unpredictability of the market place, there is an even greater need for non-financial managers to understand the financial and management accounting process. This succinct guide gives them a quick and effective course, but from the perspective of the pursuit of business growth. The author uses the mechanism of a business proceeding from initial set up through its first year of trading. Apart from learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

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Informazioni sull'autore

<b>Bob Cinnamon</b> is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.

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<p><b>1 So why do you want to know more about finance? </b></p><p> Learning</p><p> A tale of two languages</p><p> <b>2 The business cycle </b></p><p> Setting up a company</p><p> The Moving Balance Sheet®</p><p> Creating value</p><p> Cash and profit</p><p> Setting up and running the business -- the opening month</p><p> Profit and loss (P&L) account</p><p> The balance sheet</p><p> Month 2 business cycle</p><p> Going to the bank</p><p> Doing the books</p><p> <b>3 The books and double entry bookkeeping </b></p><p> Reports</p><p> Double entry bookkeeping</p><p> Taxation</p><p> <b>4 Where do all the business functions fit in? </b></p><p> Sales</p><p> Marketing</p><p> Manufacturing</p><p> Supply chain management</p><p> Human resources</p><p> IT, maintenance and engineering</p><p> Research and development</p><p> <b>5 Financial planning -- the budgets </b></p><p> Budgeting</p><p> Cash flow forecast</p><p> Avoiding bankruptcy -- how to generate cash</p><p> <b>6 Measuring business performance -- financial ratios </b></p><p> Size</p><p> P&L account (income statement) analysis</p><p> Balance sheet analysis</p><p> <b>7 How our investors see us -- stock market ratios </b></p><p> What accounts do our investors want to see?</p><p> Shares</p><p> <b>8 Valuing a company </b></p><p> Asset value</p><p> Multipliers</p><p> Market capitalization</p><p> Balanced scorecard</p><p> Cash flows</p><p> <b>9 Shareholder value and economic profit </b></p><p> Earnings before interest, tax, depreciation and amortization (EBITDA)</p><p> Economic profit</p><p> Total shareholder return (TSR)</p><p> <b>10 The hidden costs -- depreciation and amortization </b></p><p> Depreciation</p><p> Goodwill</p><p> Intangible assets</p><p> Capitalizing costs</p><p> Earnings before interest, tax, depreciation and amortization (EBITDA)</p><p> <b>11 What must we sell to make a profit? </b></p><p> Variable costs</p><p> Fixed costs</p><p> Break-even point</p><p> <b>12 Tools for evaluating projects </b></p><p> Payback</p><p> Discounted cash flow (DCF)</p><p> Net present value (NPV)</p><p> Internal rate of return (IRR)</p><p> Terminal values</p><p> Economic profit</p><p> Pitfalls</p><p> Other factors</p><p> <b>13 Where is all our cash? -- managing working capital </b></p><p> Stock (inventories)</p><p> Debtors</p><p> Creditors</p><p> Write-offs</p><p> Cash flow implications of working capital</p><p> <b>14 Next Steps </b></p><p> Training</p><p> Contact details</p><p> <b>15 Glossary of financial terms</b></p>

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0749437251
• ISBN 13: 9780749437251
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 190
• Redattore: Cheverton Peter
• Contatto del produttore: non disponibile
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