Articoli correlati a Sales Promotion: How to Create, Implement and Integrate...

Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work - Brossura

Cummins, Julian; Mullin, Roddy

 
9780749438647: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

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"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion

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Informazioni sull'autore

<b>Roddy Mullin</b>, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including <b><i>Promotional Marketing</i></b> and <b><i>The Handbook of Field Marketing</i></b> (both published by Kogan Page).

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