Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work - Brossura

Cummins, Julian; Mullin, Roddy

 
9780749438647: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

Sinossi

"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780749457044: Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work

Edizione in evidenza

ISBN 10:  074945704X ISBN 13:  9780749457044
Casa editrice: Kogan Page Ltd, 2010
Brossura