Effective Internal Communications - Brossura

Libro 7 di 18: PR In Practice

Smith, Lyn; Mounter, Pamela

 
9780749439484: Effective Internal Communications

Sinossi

<div>Crammed with practical examples and useful advice, this books contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail.</div>

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Informazioni sull?autore

Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own public relations consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.

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Topics included are: *what makes up internal communication; *the business rationale for IC; *the audience for IC; *theories into practice; *managing IC in-house; *outsourcing the IC function; *how IC differs across sectors; *how the legal framework fits in; *the channels used; *benchmarking and measurement of results; and *the effects of technology. The book will also include a number of topical case studies throughout the text to bring the often complex issues to life.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780749452650: Effective Internal Communication

Edizione in evidenza

ISBN 10:  074945265X ISBN 13:  9780749452650
Casa editrice: Kogan Page, 2008
Brossura