Articoli correlati a The Business Enterprise Handbook
Sinossi
<div>* A complete guide to all areas of management, strategy and finance</div>
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Informazioni sugli autori
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.
Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.
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Part 1: Where are we now?
Your mission
Opportunities and threats
Strengths and weaknesses
The financial position
How to diagnose your organisation
Assessing people, structure and systems
Part 2: Where are we going?
Marketing options
Marketing strategy: focus and priorities
Choosing between alternatives
Financing growth
Acquisitions, mergers, joint ventures and divestments
Visionary leadership
Part 3: How will we get there?
The marketing plan
The people plan
Managing change
The financial plan
Writing and presenting your business plan
Exit routes
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2003
- ISBN 10 0749441003
- ISBN 13 9780749441005
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine368
- Contatto del produttorenon disponibile
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EUR 38,67 per la spedizione da U.S.A. a Italia
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The Business Enterprise Handbook (Business Enterprise Series)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749441005. Codice articolo 9170242
Quantità: 1 disponibili
Foto dell'editore
The Business Enterprise Handbook
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749441005. Codice articolo 9515889
Quantità: 1 disponibili
Foto dell'editore
Business Enterprise Handbook (Business Enterprise Series)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749441005. Codice articolo 9476084
Quantità: 1 disponibili
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Business Enterprise Handbook ("Sunday Times" Business Enterprise)
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Business Enterprise Handbook ("Sunday Times" Business Enterprise) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749441005
Quantità: 1 disponibili
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Business Enterprise Handbook ("Sunday Times" Business Enterprise)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749441005
Quantità: 1 disponibili
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The Business Enterprise Handbook (Business Enterprise Series)
Da: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-0749441003
Quantità: 1 disponibili