Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status - Brossura

Cheverton, Peter

 
9780749441692: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Sinossi

<div>* New cases, several new chapters and significant updates on selecting new customers, key account plans and use of IT</div>

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780749435950: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Edizione in evidenza

ISBN 10:  074943595X ISBN 13:  9780749435950
Casa editrice: Kogan Page Ltd, 2001
Brossura