Articoli correlati a Key Account Management: A Complete Action Kit of Tools...

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status - Brossura

Cheverton, Peter

 
9780749441692: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Sinossi

<div>* New cases, several new chapters and significant updates on selecting new customers, key account plans and use of IT</div>

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Informazioni sull'autore

<b>Peter Cheverton</b> is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of <i><b>Global Account Management</b></i>, <i><b>Key Account Management</b></i>, <i><b>Key Marketing Skills</b></i>,<b> <i>Key Account Management in Financial Services</i></b> and <i><b>Understanding Brands</b></i>, all published by Kogan Page.

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