Carté has been a trainer with Canning--a UK-based company specializing in communication since 1988; Fox joined the company in 1999. Drawing on real business situations they've experienced with their international clients, they offer a practical, easy-to-read guide for international business people. Coverage includes how to bridge the cultural gap during day-to- day communications, both inside and outside the global organization, and how to adapt presentation and negotiation skills to suit the expectations of international audiences and partners. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Canning International was established in 1965 as one of the first training companies to offer specialist cross-cultural programmes tailored for business. Their trainers and consultants run courses in 41 countries on four continents, such as: Europe, USA, Peru, Botswana, Kuwait, Dubai, Iran, India, Korea and Japan.
Current clients include Aventis, Borealis, Cap Gemini Ernst & Young, GlaxoSmithKline, Matsushita, Munich Reinsurance, Nissan, Renault, Samsung, Schnedier and Toshiba.
1 Interpreting the party line
Mission statements; Corporate initiatives; Working rhythms; Communication styles
The harder the global organization tries to present a united front, the greater the scope for conflict and misunderstanding. How can you bridge the gap between HQ and subsidiary?
2 Knowing your place
Handling the hierarchy; Taking responsibility; Monitoring performance; Getting people to play ball
On home ground, an employee usually knows where others fit into the hierarchy, and how they expect to be treated. Abroad, however, it's easy to upset people without realizing it. How can you make sure you're speaking to the right person in the right way?
3 Knowing the limits
Rules, regulations and the laws of the land; Gifts, favours and bribes; Nepotism; Discretion versus dishonesty
In their own culture, most people will have a pretty good idea of what they should or shouldn't do. But, how well do your notions of right and wrong travel?
4 Knowing the form
Greeting people; Making small talk; Playing the conversation game; Choosing what to say and how to say it; Trying to be funny; Avoiding hidden dangers
Good manners are valued by every culture. But how international are the social behaviours you learnt at your mother's knee?
5 Making presentations
Choosing the right style; Finding a concrete context; Speaking with impact
Companies today spend millions on training their managers to make more effective presentations. But will the techniques you learnt at home be equally effective when you go abroad?
6 Making deals
Picking the right people; Thinking about pace and place; Playing the game to win
The success of any deal depends as much on the strength of the relationship as on the clauses in the contract. But negotiating styles vary considerably from culture to culture. What adjustments do you need to make when you're negotiating in the international arena?
7 Knowing yourself
Relationships; Communication; Time; Truth; The meaning of life
Knowing yourself is the first step to knowing others. Where do you fall on the cultural preference scales? And how should you adapt your approach when you meet someone who is at the opposite end of the scale from you?
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