Market Research in Practice: A Guide to the Basics - Brossura

HAGUE, Paul

Brossura

ISBN 10: 0749441801 ISBN 13: 9780749441807

Casa editrice: Kogan Page, 2004

Riassunto

<div>* Part of the new Market Research in Practice series published in association with the Market Research Society</div>

Su questo libro

Informazioni sugli autori

<b>Paul Hague, </b>based in Manchester, UK,<b> </b>is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of <i>Market Research in Practice 5e </i>and <i>The Business Model Handbook, </i>also published by Kogan Page<i>.</i>

<b>Nick Hague, </b>based in Manchester, UK,<b> </b>is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.

<b>Carol-Ann Morgan</b> is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.

Dettagli dell'edizione

• Editore: Kogan Page
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0749441801
• ISBN 13: 9780749441807
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 264
• Contatto del produttore: non disponibile
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