Market Research in Practice: A Guide to the Basics - Brossura

HAGUE, Paul

 
9780749441807: Market Research in Practice: A Guide to the Basics
Brossura
ISBN 10: 0749441801 ISBN 13: 9780749441807
Casa editrice: Kogan Page, 2004

Sinossi

<div>* Part of the new Market Research in Practice series published in association with the Market Research Society</div>

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.

Carol-Ann Morgan is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kogan Page
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
0749441801
ISBN 13 
9780749441807
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
264
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780749404352: Market Research in Practice

Edizione in evidenza

ISBN 10:  0749404353 ISBN 13:  9780749404352
Casa editrice: Kogan Page Ltd, 1992
Rilegato