The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset - Rilegato

Alsop, Ronald J.

Rilegato

ISBN 10: 0749442557 ISBN 13: 9780749442552

Casa editrice: Kogan Page Ltd, 2004

Riassunto

Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co., and Enron.

Su questo libro

Informazioni sull?autore

Ronald J Alsop is editor and senior writer at The Wall Street Journal. He has many years' experience writing about and supervising the coverage of corporate brands and reputations.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0749442557
• ISBN 13: 9780749442552
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 318
• Contatto del produttore: non disponibile
• Persona responsabile: eucomply; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estonia