Articoli correlati a Consumer Insight: How to Use Data and Market Research...
Sinossi
""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione del libro
Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
L'autore
Bryan Foss
Bryan Foss is Customer Loyalty Solutions Executive within IBM Global Financial Services, currently leading an IBM business providing and integrating application-based CRM solutions for Financial Services companies worldwide. Typical B2C and B2B projects have included pragmatic customer management consulting, data warehouse & marketing database build, data analysis and data mining, and integrated customer campaign communications, including contact centre, web and mobile e-business.
Bryan works primarily with key insurance and financial services companies globally, including large and innovative companies, composites and new directs. Prior to his global market management and solution development and delivery role, Bryan was responsible for IBM`s business relationship with the Prudential Corporation, world-wide, over a 6 year period. Previous experience in financial services also included a similar period working as IBM`s technical management contact with American Express Card and Travel services, supporting all non-US operations.
Qualifications include an Executive MBA from London City University Business School focused on financial services marketing & CRM, Chartered Marketer and Fellow of the Chartered Institute of Marketing (CFCIM), Post Graduate Diploma in Marketing (DipM), Chartered Engineer (C Eng. Information Systems) & Member of the British Computer Society (MBCS), with Certified Diploma in Accounting and Finance (C Dip AF. Certified Accountancy).
Bryan has represented IBM on the MBA advisory boards of City and Surrey Universities, is IT editor of the Journal of Financial Services Marketing and a co-author of the Policy Publications 'Close to the Customer' executive briefing series & Financial Times CRM report. Bryan contributed the Systems & Data chapter to the previously mentioned book Up close and personal? - CRM@work' and is a frequent presenter at CRM and Financial Services conferences in the UK and elsewhere.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page
- Data di pubblicazione2004
- ISBN 10 0749442921
- ISBN 13 9780749442927
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine304
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00061889206
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
Editore:
Kogan Page (edition ), 2004
ISBN 10: 0749442921
ISBN 13: 9780749442927
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Paperback. Condizione: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Codice articolo 0749442921-11-1
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Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer
Editore:
Kogan Page, Limited, 2004
ISBN 10: 0749442921
ISBN 13: 9780749442927
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11292468-6
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Foto dell'editore
Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer
Editore:
Kogan Page, Limited, 2004
ISBN 10: 0749442921
ISBN 13: 9780749442927
Antico o usato
Brossura
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11292468-6
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Previous owners name. Codice articolo wbb0025001485
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
Editore:
Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749442921
ISBN 13: 9780749442927
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002108194
Quantità: 4 disponibili
Foto dell'editore
Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer
Editore:
Kogan Page, Limited, 2004
ISBN 10: 0749442921
ISBN 13: 9780749442927
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11292468-6
Quantità: 1 disponibili
Foto dell'editore
Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer
Editore:
Kogan Page, Limited, 2004
ISBN 10: 0749442921
ISBN 13: 9780749442927
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 15440162-20
Quantità: 2 disponibili
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
Editore:
Kogan Page Business Books, 2004
ISBN 10: 0749442921
ISBN 13: 9780749442927
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Da: Hamelyn, Madrid, Spagna
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Condizione: Como nuevo. : Este libro proporciona a los investigadores de mercado el conocimiento de las técnicas de marketing de bases de datos y CRM. Explica qué es el marketing de bases de datos y cubre las áreas clásicas en las que los profesionales del marketing tienden a centrarse, como conocer quiénes son sus clientes, qué hacen, dónde están, qué compran y qué les gustaría comprar. También explora las áreas psicológicas: qué piensan y sienten los clientes, cuáles son sus objetivos y estrategias y cómo influyen estos en su comportamiento. El título también explica cómo gestionar este proceso y cómo las empresas obtienen información sobre sus clientes gestionando y utilizando correctamente sus datos de clientes. EAN: 9780749442927 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer Autor: Merlin Stone| Bryan Foss| Alison Bond Editorial: Kogan Page Idioma: en Páginas: 308 Formato: tapa blanda. Codice articolo Happ-2023-12-20-c3247da4
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749442927. Codice articolo 9314336
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