The Mobile Revolution: The Making Of Mobile Services Worldwide - Rilegato

Steinbock, Dan

Rilegato

ISBN 10: 0749442964 ISBN 13: 9780749442965

Casa editrice: Kogan Page Ltd, 2005

Riassunto

<div>The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.</div>

Su questo libro

Informazioni sull?autore

Dr Dan Steinbock lives in New York City and is Affiliate Researcher at Columbia Institute for Tele-Information (Columbia Graduate School of Business). He is Director of the New York office of the Academy of Finland, and Visiting Professor at the Helsinki School of Economics in Finland. He spends much of his time lecturing worldwide.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0749442964
• ISBN 13: 9780749442965
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 304
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile