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Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan - Brossura

Barrow, Colin; Barrow, Paul; Barrow, Robert; Brown, Robert

 
9780749443467: Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan

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* Hands-on guide to preparing a winning business plan

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Informazioni sull'autore

<p>Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.</p><p> As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.</p>

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The content is divided into seven key phases: history and position of the business, market research, competitive business strategy, operations, forecasting results, business controls, and writing up and presenting a plan.

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