How To Run Successful Incentive Schemes - Rilegato

Fisher, John G.

Rilegato

ISBN 10: 0749443960 ISBN 13: 9780749443962

Casa editrice: Kogan Page Ltd, 2005

Riassunto

<div>Endorsed by the Institute for Sales Promotion in Britain</div>

Su questo libro

Informazioni sull'autore

After taking a degree in languages at Oxford, <b>John G Fisher</b> started his business career in direct marketing and the insurance industry before establishing one of the country's leading performance improvement agencies. He specialisesin employee incentives, staff communication and conference/event planning. He is a regular columnist in the marketing press.

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<p><b> 1. The profit potential </b></p><p> Improving performance</p><p> Where should you begin?</p><p> Specific incremental profit</p><p> <b>2. The human audit </b></p><p> Human audit guidelines</p><p> Company performance</p><p> Personnel inventory</p><p> Digging deeper</p><p> Understanding job roles in detail</p><p> Recruiting the decision makers</p><p> Taking an overall view</p><p> Testing your presentation</p><p> <b>3. Constructing the programme </b></p><p> Motivation theory</p><p> Performance improvement in practice</p><p> Isolating the objectives</p><p> Quantitative objectives</p><p> Incentive techniques for individual participants</p><p> Variations for team participants</p><p> The middle-band concept</p><p> How long should the incentive programme last?</p><p> Rules and regulations</p><p> Tiered reward systems</p><p> <b>4. Building the budget </b></p><p> The concept of incremental profit</p><p> Cost headings</p><p> <b>5. Does more money motivate? </b></p><p> Basic salary</p><p> Salary plus commission</p><p> Performance-related pay (PRP)</p><p> Money - the worst motivator</p><p> <b>6. Flexible benefits </b></p><p> Benefits as security</p><p> Benefits as loyalty incentives</p><p> The stages of effective communication</p><p> Tax, insurance and financial planning issues</p><p> Administration</p><p> Is choice of benefits motivational?</p><p> <b>7. Incentive travel: everyone's top reward </b></p><p> Extraordinary rewards</p><p> Promising the earth</p><p> Making incentive travel different</p><p> Trends in incentive travel</p><p> Individual incentive travel</p><p> Significant product factors</p><p> Other means of transport</p><p> Forward planning of destinations</p><p> <b>8. Tangibles: merchandise </b></p><p> Merchandise catalogues</p><p> Invent your own catalogue!</p><p> <b>9. Tangibles: vouchers and services </b></p><p> Advantages of vouchers</p><p> Redeeming features: 'universal' vouchers</p><p> Disadvantages of vouchers</p><p> Administration</p><p> Voucher promotion</p><p> 'Designer awards'</p><p> Developing technology</p><p> <b>10. Events </b></p><p> Meetings and conferences</p><p> Hosted weekend incentives</p><p> Group activities</p><p> Staff parties</p><p> <b>11. Measure, monitor, mirror </b></p><p> Measure</p><p> Monitor</p><p> Mirror</p><p> <b>12. Recognition systems </b></p><p> Why recognition works</p><p> Types of corporate recognition</p><p> Club concepts</p><p> Distributor clubs</p><p> Frequent buyer/loyalty programmes</p><p> Informal recognition</p><p> <b>13. The future of incentives </b></p>

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0749443960
• ISBN 13: 9780749443962
• Rilegatura: Copertina rigida
• Numero edizione: 3
• Numero di pagine: 234
• Contatto del produttore: non disponibile
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