The Pr Buzz Factor: How Using Public Relations Can Boost Your Business - Brossura

Lawson, Russell

Brossura

ISBN 10: 0749444681 ISBN 13: 9780749444686

Casa editrice: Kogan Page Ltd, 2006

Riassunto

<div>A ""hands-on"" workbook, deliberately written in a practical, interactive way to help small businesses achieve tangible, bottom-line benefits.</div>

Su questo libro

Informazioni sull'autore

<div><b>Russell Lawson</b> is Head of Public Affairs for the Federation of Small Businesses in Wales.&#160; Part of his role is to lobby decision makers on behalf of the small business community. Also a journalist, he is a regular conference speaker and media commentator on small business issues.</div>

Estratto. © Ristampato con autorizzazione. Tutti i diritti riservati.

<p><i>Introduction: What makes you tick?</i><br><br> <b>Chapter 1: The audit </b><br><br> Introduction; The audit; Gathering information; Strategy versus tactics<br><br> <b>Chapter 2: Why you need PR </b><br><br> Introduction; Your message; Stakeholder expectations; Agenda setting; Campaigns; Conclusion<br><br> <b>Chapter 3: Environmental analysis</b><br><br> Introduction; The SWOT analysis; Conclusion<br><br> <b>Chapter 4: Looking after your stakeholders</b><br><br> Introduction; Stakeholder mapping; Messages; An internet community; Where to now?<br><br> Chapter 5: Tactics<br><br> Introduction; The next step; Over to you...<br><br> <b>Chapter 6: The end has no end</b><br><br> Introduction; Monitoring and evaluation; Keep it going<br><br> <i>Appendix: Help available for small businesses</i></p>

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0749444681
• ISBN 13: 9780749444686
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 184
• Contatto del produttore: non disponibile
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