Public Affairs in Practice: A Practical Guide to Lobbying: A Guide to Lobbying - Brossura

THOMSON, Stuart

Brossura

ISBN 10: 074944472X ISBN 13: 9780749444723

Casa editrice: Kogan Page, 2006

Riassunto

Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. Public Affairs in Practice is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising the profile of an organization. Not only do the authors consider established markets (the US, UK and Western Europe), but also the opportunities presented to companies by the EU accession states and China, where there are currently very few public affairs professionals. With case studies and tips from industry professionals, this is a practical how-to guide for both practitioners and students.

Su questo libro

Descrizione del libro:

How to make an impact in Public Affairs through lobbying and networking

International case studies reveal methods used by Public Affairs professionals

Foreword by Senator George Mitchell, chair of the Northern Ireland peace negotiations

L'autore:

Dr Stuart Thomson is Senior Public Affairs Adviser at Bircham Dyson Bell, the leading law firm and Parliamentary Agency. He was previously a Director with Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper Rudnick Gray Cary. He writes and lectures on business and political issues and is the author of several books.

Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper Rudnick Gray Cary. He has also worked as a journalist and as a political consultant for a number of government relations firms.

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2006
• ISBN 10: 074944472X
• ISBN 13: 9780749444723
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 192