Working for yourself can seem a very daunting prospect, but this helpful guide answers every question a would-be entrepreneur needs to know. Fully revised and updated it reflects all the latest developments in the world of self-employment and new business. All the major issues which need to be considered when starting up alone are dealt with, such as raising finance, keeping accounts, tax and legal aspects, marketing, IT and choice of premises. There's also friendly advice and lots of useful tips from case studies of those who've already made the leap into self-employment. The best guide of its kind available, it's essential reading for any budding entrepreneur plus those already working for themselves who wish to avoid the pitfalls.
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The late Godfrey Golzen was the author of several highly successful Kogan Page guides, specialising in business affairs. He also wrote regularly for the national press.
Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries.
Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.
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