Franchising is big business. Annually the UK franchising industry is worth over £9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow. The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market. Key topics covered include: The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals Prospects for the future
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Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.
1 Nothing succeeds like franchising success
2 The ins and outs, the pros and cons
The different types of franchise; The pros and cons
3 Any questions
A self-analysis summary
4 Searching for the perfect partner
Other sources of information; Can you afford the franchise of your choice and what do you get for your money?; Do I have what it takes?
5 Don't shoot the wrong beast
Take a closer look at what catches your eye; Checklist
6 Getting closer and getting help
Better than guesswork; The experts; The most common snares and pitfalls
7 Signing on the dotted line
Termination of the contract; Things that you -- or better still, your lawyer -- should look out for in a franchise agreement
8 Winning over the bank
The borrower, otherwise known as you; The amount you want, or need, to borrow; The nature of the business; The nature of the loan; Repaying the loan; Security; The business plan; The interview; Dance of the seven veils -- or what your bank manager will want you modestly to reveal
9 Ladies (or should I say women) first
Some useful websites for networking women in business
10 A little marriage guidance
Appendix
British Franchise Association; Affiliated professional advisers; Useful website addresses; Tips on selling
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