How to Write a Business Plan - Brossura

Finch, Brian

Brossura

ISBN 10: 074944553X ISBN 13: 9780749445539

Casa editrice: Kogan Page Ltd, 2006

Riassunto

Anyone involved in business will, at some point, need to prepare a business plan--whether it is to raise financing, sell a business, or develop a specific project. Brian Finch covers all the issues in producing a plan--from profiling competitors and forecasting market development, to providing clear and concise financial information. He also includes a full glossary, case histories and a detailed section on the key issue of using internal business plans.

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Informazioni sull'autore

<b>Brian Finch</b> is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of <i><b>Effective Financial Management</b></i>, also published by Kogan Page.

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<p><b>Introduction 1</b><br><br> <b> 1. The structure of the plan 15</b><br><br> Using appendices 18<br><br> <b>2. Summary 20 </b><br><br> <b> 3. The business background 24</b><br><br> The business 24; What is the product or<br><br> service? 25; The markets 25; Supply 26;<br><br> How did you get here? 27<br><br> <b>4. The market 29</b><br><br> Overview 29; Market structure 30; Competitors 31;<br><br> Customers 32; Distribution 32; Trends 35;<br><br> Competitive advantage 36; Market segmentation 37;<br><br> Differentiation 38; Pricing 39; Barriers to entry 39;<br><br> New technologies 40; Mixed strategies 41<br><br> <b> 5. Operations 42</b><br><br> Differences 43; Processes 43; Control 44;<br><br> Experience 45; Supply 46; Systems 46; Location<br><br> and environment 47; Regulatory control 48<br><br> <b> 6. Management 49</b><br><br> The essential difference 53; What skills are<br><br> required? 54; Organisation structure 55;<br><br> Demonstrating control 56<br><br> <b>7. The proposal 61</b><br><br> Explain 61; The proposition 61; Why will you<br><br> succeed? 63; Ask for what you want! 64;<br><br> What have you invested? 65; Closing the deal 66;<br><br> The exit 67<br><br> <b>8. The forecast 68</b><br><br> The sales forecast 68; Costs 70; The five-year<br><br> forecast 70; Reviewing the plan 72; Sensitivity 73;<br><br> Key assumptions 75; Explain important points 78<br><br> <b>9. Financial information 80</b><br><br> Profit and loss account 81; Cash forecast 84;<br><br> Sensitivity 85; Funding 86; Reconciling and<br><br> checking 87; Timing 87; Balance sheet 89;<br><br> Some important terms 91<br><br> <b>10. Risks 93</b><br><br> <b>11. Legal issues and confidentiality 96</b><br><br> Confidentiality 96<br><br> <b>12. Selling your business 100</b><br><br> Explain why are selling 101; Emphasise the great<br><br> opportunities for the business 101; Don't waste<br><br> time illustrating that sudden upturn in business<br><br> expected imminently 101; Do you include a<br><br> forecast 102; Who is the buyer? 103; Holding<br><br> back information 103<br><br> <b>13. The internal business plan 105</b><br><br> How to use plans to help run organisations 105;<br><br> Planning is not budgeting!! 110; Non-traditional<br><br> plans 112; The corporate vision: soft data and<br><br> hard data 113; Creating strategy 116; Conduct<br><br> action-oriented planning 118; Where are you<br><br> starting from? 121; Involving staff - building<br><br> the team 125; Tips for producing and using the<br><br> internal plan 126; The dead hand of corporate<br><br> politics 130; Using business plans for bidding 134<br><br> Appendices 138<br><br> 1. The confidentiality letter 138<br><br> 2. Reconciling profit and cash flow 140<br><br> Glossary 143</p>

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 074944553X
• ISBN 13: 9780749445539
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 151
• Contatto del produttore: non disponibile
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