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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting And Repairing Your Most Valuable Asset: Creating, Protecting & Repairing Your Most Valuable Asset - Brossura
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"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." (Paul Danos, Dean, Tuck School of Business at Dartmouth). "Every executive will benefit from reading this expertly written guide." (Ronald Sargent, President and Ceo, Staples, Inc.). "A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." (Joy Marie Sever, Senior Vp, The Reputation Practice at Harris Interactive). In this topical and up-to-date book, "Wall Street Journal" news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, Bp, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
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Informazioni sull?autore
Ronald J Alsop is editor and senior writer at The Wall Street Journal. He has many years' experience writing about and supervising the coverage of corporate brands and reputations.
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The 18 Immutable Laws of Corporate Reputation : Creating, Protecting and Repairing Your Most Valuable Asset
Editore:
Kogan Page, Limited, 2006
ISBN 10: 0749445718
ISBN 13: 9780749445713
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Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 51004769-20
Quantità: 1 disponibili
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting And Repairing Your Most Valuable Asset: Creating, Protecting & Repairing Your Most Valuable Asset
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005979708
Quantità: 1 disponibili
Foto dell'editore
The 18 Immutable Laws of Corporate Reputation: Creating, Protecting And Repairing Your Most Valuable Asset: Creating, Protecting & Repairing Your Most Valuable Asset
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR006236621
Quantità: 1 disponibili
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting and Repairing Your Most Valuable Asset
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Brand New. 320 pages. 8.98x5.98x0.94 inches. In Stock. Codice articolo zk0749445718
Quantità: 1 disponibili