Understanding Brands - Brossura

Cheverton, Peter

Brossura

ISBN 10: 074944665X ISBN 13: 9780749446659

Casa editrice: Kogan Page, 2006

Riassunto

<div>Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.</div>

Su questo libro

Informazioni sull'autore

<b>Peter Cheverton</b> is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of <i><b>Global Account Management</b></i>, <i><b>Key Account Management</b></i>, <i><b>Key Marketing Skills</b></i>,<b> <i>Key Account Management in Financial Services</i></b> and <i><b>Understanding Brands</b></i>, all published by Kogan Page.

Dettagli dell'edizione

• Editore: Kogan Page
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 074944665X
• ISBN 13: 9780749446659
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 160
• Contatto del produttore: non disponibile
• Persona responsabile: eucomplyOÜ; hello@eucompliancepartner.com; ; Pärnu mnt. 139b-14; Tallinn; 11317; Estonia