The Successful Entrepreneur's Guidebook: Where You Are Now, Where You Want to Be, How to Get There: Where you are Now, Where you Want to be and How to Get There - Brossura

Barrow, Colin; Brown, Robert; Clarke, Liz

Brossura

ISBN 10: 0749446927 ISBN 13: 9780749446925

Casa editrice: Kogan Page Ltd, 2006

Riassunto

Now in its second edition, The Successful Entrepreneur's Guidebook explores the characteristics of “champion” enterprises and helps entrepreneurs develop professionally and grow their business. Basing their program on Cranfield School of Management research, which analyzed the accounts of some 15,000 firms, the authors have distilled the essence of how to achieve profitable growth. They chart the problems that owner-managed firms are likely to encounter and suggest ways to anticipate and resolve them.

Packed with helpful assignments, topical case studies and a well-balanced use of management models, it enables entrepreneurs to examine their businesses now, determine where they want to take their business, and create a business plan to take them there.

Su questo libro

Informazioni sugli autori

Colin Barrow is the former head of The Enterprise Group at Cranfield School of Management.  He is the author of Financial Management for the Small Business and a co-author of The Business Plan Workbook. Robert Brown directed the Graduate Enterprise Programme at Cranfield and teaches an MBA course on entrepreneurship. Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Program.

Colin Barrow is the former head of The Enterprise Group at Cranfield School of Management. He is the author of Financial Management for the Small Business and a co-author of The Business Plan Workbook. Robert Brown directed the Graduate Enterprise Programme at Cranfield and teaches an MBA course on entrepreneurship. Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Program.

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Part 1: Where are we now?

Phases of organisational growth

1 Your mission

Mission statements; Prime objectives; Assignment 1

2 Opportunities and threats

Your marketing environment; Assignment 2; Assignment 3; Assignment 4

3 Strengths and weaknesses

Products and services; Assignment 5; Pricing and distribution; Assignment 6; Advertising and promotion; Assignment 7; Sales

and sales management; Assignment 8

4 The financial position

Business objectives; Ratios - the tools of analysis; Measures of growth; Measures of profitability; Credit control; Sources of financial information; Assignment 9

5 How to diagnose your organisation

Organisation 'fit' with the environment; Your organisational phase

of growth; Benchmarking against best practice; Characteristics

of effective organisations; Assignment 1

6 Assessing people, structure and systems

Assessing people capability; Assessing structure capability; Assessing systems capability; Assignment 11; Assignment 12

Part 2: Where are we going?

7 Marketing options

Critical success factors (CSFs); Assignment 13

8 Marketing strategy: focus and priorities

Improved productivity; Increasing margins; Increasing volume; Assignment 14

9 Choosing between alternatives

Analysis of strategic options; Assignment 15

10 Financing growth

Internal sources of funds; Debt and equity; Other ways to fund growth 2; Assignment 16

11 Acquisitions, mergers, joint ventures and divestments

Acquisitions; Mergers; Joint ventures; Divestments; Going on the acquisition trail; Licensing; Assignment 17

12 Visionary leadership

Developing a vision; Assignment 18

Part 3: How will we get there?

Revise the company mission statement; Set specific objectives and goals

13 The marketing plan

Marketing strategies for growth; 'The five Ps'; Key company competences; Sales forecast and control; Assignment 19

14 The people plan

Where people fit into the business plan; Your people objectives; Key elements of the people plan; Assignment 2

15 Managing change

Change hurts; The predictable process of change; Identifying

and managing resistance; Diagnosing readiness for change; Assignment 21

16 The financial plan

Planning assumptions; The cash-flow forecast; The

profit-and-loss account; The balance sheet; Sensitivity

analysis; Summary of performance ratios; Financing

requirements; Assignment 22

17 Writing and presenting your business plan

Packaging; Layout and content; Writing and editing;

Who to send the business plan to; The oral presentation;

What financiers look for in a business plan; Assignment 23

18 Exit routes

Types of sale; Who can help; Confidentiality; Due

diligence; Valuing the business; Afterwards; Professional advice

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0749446927
• ISBN 13: 9780749446925
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 338
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile