Sinossi
The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.
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Informazioni sull?autore
Dr. Dan Steinbock is Affiliate Researcher at Columbia Graduate School of Business and Visiting Professor at the Helsinki School of Economics. He is a Fulbright scholar and currently the Director of the NYC office of Finland's Academy of Sciences, and he has consulted for major international organizations. He is the author of several books including The Nokia Revolution and Wireless Horizon.
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