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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media - Brossura
Sinossi
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.
This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across. They must learn to navigate a world of information which social media has made far more complex.
Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
David Phillips is head of digital consulting at Publicasity. He has written three books about online PR and teaches at Gloucester University (UK) and Escola Superior de Comunicação Social (Portugal).
Philip Young is a senior lecturer in public relations at the University of Sunderland, specializing in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association's EuroBlog project.Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page
- Data di pubblicazione2009
- ISBN 10 0749449683
- ISBN 13 9780749449681
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione2
- Numero di pagine288
- Contatto del produttorenon disponibile
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Online Public Relations
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Softcover. Condizione: Fine. Online Public Relations provides a practical guide to public relations and theInternet. Endorsed and supported by the Chartered Institute of PublicRelations, the text covers up-to-date research and gives practical advice onevery aspect of successful online public relations. Codice articolo 25985458-7ea4-4b6b-a777-88f6daadc89a
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Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media
Editore:
Kogan Page, Limited, 2009
ISBN 10: 0749449683
ISBN 13: 9780749449681
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-208-564
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
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Online Public Relations: A Practical Guide to Developing An Online Strategy in the World of Social Media
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749449681. Codice articolo 9083746
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Online Public Relations: A Practical Guide to Developing An Online Strategy in the World of Social Media
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749449681. Codice articolo 9713472
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
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Paperback. Condizione: Very Good. Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749449681
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749449681
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003702009
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Foto dell'editore
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media
Editore:
Kogan Page, Limited, 2009
ISBN 10: 0749449683
ISBN 13: 9780749449681
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 2 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 4675974-6
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