New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility - Rilegato

Griffin, Andrew

Rilegato

ISBN 10: 074945007X ISBN 13: 9780749450076

Casa editrice: Kogan Page Ltd, 2007

Riassunto

A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation.

Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age. He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it.

Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises. It also describes what strategies can build a company’s good reputation at other times. International case studies and hundreds of examples drawn from the author’s extensive experience in the field make this book an effective guide for managing a company’s reputation for success.

Su questo libro

Descrizione del libro

Offers a radical new approach to reputation management in an accessible, practical and easy-to-follow style

Illustrated with case studies including Nestl, McDonalds, Starbucks, Virgin, BP and Coca-Cola

Author is MD of internationally successful crisis and issues management agency, Regester Larkin

L'autore

Andrew Griffin is CEO of Regester Larkin, a specialist reputation management firm providing high-level strategic advice and training on sensitive issues.  He has worked extensively with global companies such as Shell, Sony, BT and Nestlé.

Dettagli dell?edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2007
• ISBN 10: 074945007X
• ISBN 13: 9780749450076
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 176