Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice - Brossura

REGESTER, Michael

Brossura

ISBN 10: 0749451076 ISBN 13: 9780749451073

Casa editrice: Kogan Page, 2008

Riassunto

The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it.

This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Su questo libro

Descrizione del libro:

Adopted on academic and professional courses worldwide

Completely revised with new sections on CSR, sustainability, the Internet and terrorism

New contemporary case studies, useful models and checklists

Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.

Marketing Business

L'autore:

Michael Regester and Judy Larkin draw on 30 years of experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy Regester Larkin.

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2008
• ISBN 10: 0749451076
• ISBN 13: 9780749451073
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 264