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Sinossi
Distribution represents about 50% of the activities of almost every industry and is critical to a company’s success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business model.
This book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. It provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market, and is especially relevant for those who are looking for guidance in addressing the commercial and financial aspects of their role. It is also relevant to those who are financially literate but new to the concerns of distribution.
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Informazioni sull?autore
Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over 25 years of experience in distribution throughout the world, specializing in channel strategy and implementation. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Subway and Zerox.
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Distribution Channels: Understanding and Managing Channels to Market
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Distribution Channels: Understanding and Managing Channels to Market
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Distribution Channels: Understanding and Managing Channels to Market
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Distribution Channels: Understanding and Managing Channels to Market
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Hardcover. Condizione: Very Good. Distribution Channels: Understanding and Managing Channels to Market This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749452568
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Distribution Channels: Understanding and Managing Channels to Market
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749452568
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Distribution Channels : Understanding and Managing Channels to Market
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Kogan Page, Limited, 2008
ISBN 10: 0749452560
ISBN 13: 9780749452568
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP94973343
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Distribution Channels: Understanding and Managing Channels to Market
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Hardcover. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned0749452560
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Distribution Channels: Understanding and Managing Channels to Market
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hardcover. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-0749452560
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