Sinossi
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.
This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.
The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
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Informazioni sull'autore
Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consultancy.
Pamela Mounter (editor) is a senior corporate communication consultant who has written widely on internal communication. She is currently Chair of the CIPR's International Group.
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Condizione: Muy bueno. : Este libro explora cómo se lleva a cabo la comunicación interna en diferentes sectores y en organizaciones de diversos tamaños y complejidad. Lleno de ejemplos prácticos y consejos útiles, el libro contiene numerosos estudios de casos tópicos que sirven para dar vida a la teoría y a menudo a cuestiones complejas. Esta segunda edición completamente actualizada examina una amplia gama de cuestiones relacionadas con la comunicación interna, incluyendo la gestión de la comunicación interna, la comunicación interna en todos los sectores, el marco legal, la medición de los resultados, los efectos de la tecnología y la gestión del cambio. EAN: 9780749452650 Tipo: Libros Categoría: Negocios y Economía Título: Effective Internal Communication Autor: Lyn Smith| Pamela Mounter Editorial: Kogan Page Idioma: en Páginas: 288 Formato: tapa blanda. Codice articolo Happ-2024-11-21-392eea6e
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