Different Thinking: Creative Strategies for Developing the Innovative Business - Brossura

FOERSTER, Anja

Brossura

ISBN 10: 0749453907 ISBN 13: 9780749453909

Casa editrice: Kogan Page, 2009

Riassunto

<div><i>Different Thinking</i> is a manifesto for a new management.&#160; A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services.</div><div>&#160;</div><div>Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and Starbucks, the authors illustrate how taking such innovative approaches has worked in practice.</div><div>&#160;</div><div>Written in an accessible and practical style, <i>Different Thinking</i> offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations.</div>

Su questo libro

Informazioni sugli autori

Anja Foerster is an owner and managing partner of the Labor fuer Business Querdenken. Both authors are consultants to businesses of all types and sizes on the subject of innovative business solutions.

Peter Kreuz is the owner of the Labor fuer Business Querdenken an international consulting firm dedicated to equipping leaders for a world of change.

Dettagli dell'edizione

• Editore: Kogan Page
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0749453907
• ISBN 13: 9780749453909
• Rilegatura: Copertina flessibile
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile