The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property - Rilegato

Jolly, Adam; Philipott, Jeremy

 
9780749455910: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

Sinossi

<div><p>When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums.&#160;&#160;But in Europe, the process of commercializing IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction.<br><br>Produced in association with the European Patent Office, <i>The Handbook of European Intellectual Property Management<b> </b></i>shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, build a brand, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical and easy-to-follow account of how businesses can put IP at the heart of their business and manage it as an asset.</p></div>

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Informazioni sull'autore

<p><b>Adam Jolly</b> is a business writer and editor, specializing in the management of growth, innovation and technology. He is the author of <i>The Innovation Handbook</i> and <i>The Growing Business Handbook</i>, both published by Kogan Page.<br><br> <b>Jeremy Philpott</b> works at the European Patent Academy of the EPO in Munich, where he organizes and coordinates training programmes on topics such as patent strategies and innovation management.</p>

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Altre edizioni note dello stesso titolo

9780749464158: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

Edizione in evidenza

ISBN 10:  0749464151 ISBN 13:  9780749464158
Casa editrice: Kogan Page Ltd, 2012
Rilegato