Creativity in Public Relations - Brossura

GREEN, Andy

Brossura

ISBN 10: 0749456507 ISBN 13: 9780749456504

Casa editrice: Kogan Page, 2009

Riassunto

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded as creative by their peers. By clearly establishing a definition of "creativity," this book will help PR practitioners use the creative process to greater effect in their work. The fourth edition of this popular title includes new case studies and updates on the increasing importance of social media in public relations.

Su questo libro

Recensione:

This book explores elements of the creative process and how it can be understood by public relations practitioners. --Book News Inc

Descrizione del libro:

Widely adopted on PR courses worldwide and also the CIPR diploma

Includes new material on creativity and the increase of social media, plus case studies and research findings from many leading industry figures

Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2009
• ISBN 10: 0749456507
• ISBN 13: 9780749456504
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 272