Sinossi
Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.
It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.
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Informazioni sugli autori
Neil Richardson and Lucy Laville teach PR and marketing at Leeds Business School. Laville has worked in senior PR positions across a variety of sectors. Richardson has a vast amount of managerial experience in marketing, sales and customer service. He is the author of Develop Your Marketing Skills, also in the Creating Success series.
Neil Richardson and Lucy Laville currently teach public relations and marketing at Leeds Business School, They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a vast amount of managerial experience in marketing, sales and customer service. Neil has written Develop Your Marketing Skills, also in the Creating success series
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