Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers - Brossura

Wootton, Simon; Horne, Terry

Brossura

ISBN 10: 0749460776 ISBN 13: 9780749460778

Casa editrice: Kogan Page Ltd, 2010

Riassunto

Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - Strategic Thinking consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.

With online material to support each step and strengthen your ability to predict future changes, a section covering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and business students.

Su questo libro

Recensione:

"I like this book because it is easy to apply in the real world" (John Smethhurst, Business Strategist, Lancashire Business School)

Descrizione del libro:

Provides a deeper understanding of the market and guidance to write an effective strategic plan

New to this edition: a new section covering key aspects of leadership and neuroscience

Online Resources: downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2010
• ISBN 10: 0749460776
• ISBN 13: 9780749460778
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 150