Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers - Brossura

Wootton, Simon; Horne, Terry

Brossura

ISBN 10: 0749460776 ISBN 13: 9780749460778

Casa editrice: Kogan Page Ltd, 2010

Riassunto

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

Su questo libro

Informazioni sull'autore

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester.

Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0749460776
• ISBN 13: 9780749460778
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 150
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania