Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions - Brossura

Richardson, Neil; Gosnay, Ruth

Brossura

ISBN 10: 0749462248 ISBN 13: 9780749462246

Casa editrice: Kogan Page Ltd, 2010

Riassunto

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

Su questo libro

Informazioni sull?autore

Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.

Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0749462248
• ISBN 13: 9780749462246
• Rilegatura: Copertina flessibile
• Numero di pagine: 176
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile